Boy bands primed for a comeback
V Factory, with Utah native Jared Murillo, aims to be the next big thing

By David Burger
The Salt Lake Tribune
Salt Lake Tribune
V Factory plays Wednesday at Southworth Hall in

Provo.http://www.sltrib.com/arts/ci_9136378

For several years, boy bands have been bye, bye, bye from the national scene. But indications are they're poised to say hi, hi, hi to America once again.
Warner Bros. Records is banking on Mapleton native Jared Murillo and his bandmates in V Factory to become the next big thing. Jared is the son of Alex Murillo, co-owner and president of Orem's acclaimed Center Stage Performing Arts Studio.
The next-generation boy band is appearing this summer as part of the "Bandemonium" tour with fellow boy bands, including the latest incarnation of Menudo. VFactory's Utah debut is at Provo's Southworth Hall on Wednesday. The tour is stopping in more than 25 cities this summer, including many shows at House of Blues venues.
"The market is ready, indeed," the 19-year-old Murillo said in an interview with The Salt Lake Tribune.
VFactory is made up of five young men from around the country: Murillo; Asher Book from Virginia; Wesley Quinn from South Carolina; Nick Teti from Pennsylvania; and Nathaniel Flatt from Tennessee. Most have musical-theater experience, but Murillo has the most impressive résumé.
Murillo is a product of the Center Stage Performing Arts Studio, where "Dancing With the Stars" professionals Julianne Hough, Derek Hough and Ashly Del Grosso trained. He was a principal dancer and assistant choreographer with Disney's "High School Musical" and "High School Musical 2," both filmed in Utah. In 2007, he performed in the "High School Musical" 47-city tour, as well as the South American tour. He has won several dance titles, including World and U.S. Swing Champion and U.S. Youth Latin Ballroom Champion.
The 2007 Springville High School graduate said he has spent a lot of time lately getting ready for the tour and promoting the group.
"It's pretty difficult nowadays," Murillo said. "Now you go on the Internet and start some buzz. A lot of the promoting is done online."
Proud papa Alex Murillo said Jared has what it takes.
"Jared is a talented singer and dancer with a very charismatic stage presence that draws you to him whenever he performs," he said. "We first realized in preschool he enjoyed singing and was very animated when he sang."
Boy bands will be successful again, he predicted. "Boy bands are coming back for a variety of reasons. It has been nearly 10 years since the boy-band craze and the dearth of real good-sounding bands and the absence of 'big name' groups that were popular then. Yes, we have the Jonas Brothers, but quite frankly, they are really the only big-name group out there right now."
"Jared's the real deal," said VFactory manager Bill Perlman.
With Miley Cyrus and the Jonas Brothers building a foundation of entertainment-hungry tweens and the buzz surrounding the re-formation of the New Kids on the Block, the time may be right for VFactory to do what the New Kids did in the early '90s and the Backstreet Boys and 'N Sync did in the new millennium, said Tommy Page of Warner Bros.
Page should know. The Warner Bros. A & R rep is a former teen idol who scored a hit in 1990 with "I'll Be Your Everything." The success of that song and his good looks led him to tour with Tiffany and the New Kids on the Block at the height of their fame. He believes the time is right for another boy-band explosion.
"Every 10 years, the generation changes," Page said.
Page, who signed and produced "High School Musical" star Ashley Tisdale, said he went to the heads of Warner Bros. and pitched the formation of a boy band that could capitalize on the early success of the Jonas Brothers.
While the Jonas Brothers are not technically a traditional boy band - they play their own instruments, for one - Page said the popular trio's rise mirrors that of Hanson, another group whose members wrote their own songs and played instruments but had massive teen appeal due to squeaky-clean good looks. Once Hanson built a fan base, boy bands like the Backstreet Boys and 'N Sync came along on their coattails and in time surpassed their success.
A decade later, Page hopes the same thing happens with VFactory.
The pop landscape has changed in 10 years, Page said. VFactory, like Diddy's new boy band Day26, which recently reached No. 1 on the Billboard album charts, is not your older sister's 98 Degrees.
"The boys are a bit edgier than New Kids on the Block," Page said. "The formula isn't the same, [because] urban is [now] pop. . . . The beats are super urban. The dancing is also edgier."
But the band isn't too edgy. Murillo "stood his ground," his father said, when some of the potential songs contained subject matter objectionable to his Mormon faith.
"[Jared] has his beliefs and he doesn't waver," said Perlman.
The band's new EP, "These Are the Days," released on iTunes Tuesday, isn't cuddly, Page said.
"We didn't want to make a Mickey Mouse record," he said.
Perlman said the focus should be on music and dancing, not the cyclical nature of boy-band success.
"We're not trying to replicate something of the past," he said. "This is fresh."